Award Winning

Luxury Ball Pits
& Soft Play

FREE Play Mat with purchases over $250 FREE Inflatable Pool with purchases over $500

Welcome to The Playtime Store

Created by a mum, for mums (and dads too!). At The Playtime Store, we believe in bringing together style and function for playtime that’s as beautiful as it is fun. From luxury ball pits to soft play essentials, our carefully curated range is designed to keep your little ones entertained while making life just a little bit easier for you. Loved by families across Australia and New Zealand, we’re here to help you create lasting memories—without sacrificing your home’s style!

Over 15,000+ Happy Parents and Children!

Don't just take our word for it – hear from over 15,000+ happy customers that love The Playtime Store.

Trusted by Experts

Brooke Ottey
Paediatric Occupational Therapist


As a paediatric occupational therapist, I highly recommend the Playtime Store soft play equipment for children. Their products offer a safe and stimulating environment for kids to explore, develop motor skills, and build confidence. The design promotes sensory integration and encourages social interaction, making it an invaluable tool. I've seen firsthand how it enhances children's physical and cognitive abilities, making playtime not only fun but also therapeutic. I highly recommend the Playtime Store products to fellow therapists and parents for their ability to support and enrich children's development.

Corina Younis
Pediatric Occupational Therapist


As a pediatric occupational therapist and mother, I have witnessed the positive impact the Playtime Stores soft play equipment and ball pits has on a child’s development and overall well-being. The variety of sensory experiences provided by their play structures enables children to improve their motor skills, balance, coordination,sensory integration and imagination! The soft and safe environment allows children to explore, take risks, and build confidence in all of their abilities. I have seen firsthand how children with various abilities, such as autism, ADHD, and developmental delays, thrive in this inclusive and stimulating environment. The Playtime Store team truly understands the unique needs of children with all abilities and provides a welcoming and therapeutic equipment for them to play, learn, and grow.

Laura Newell
Qualified Early Childhood Educator NZ


As an Early Child Educator it's so amazing to see carefully designed, quality play equipment that is accessible for families to use in their home environment.
From an education perspective the opportunities for motor and cognitive development are endless. Benefits include opportunities for children to develop their gross motor skills through physical challenge and safe risk taking. Cognitive development is extended through the development of skills such as problem solving, concentration and memory recall.

Our Story

Founded in 2020, The Playtime Store quickly became a leader in luxury ball pits and soft play designs across Australia and New Zealand. As a mum of three, I struggled to find play equipment that was both functional and stylish, so I created a range that engages children at every developmental stage, while making parenting a little easier. Every piece is designed for durability, ease of cleaning, and long-lasting fun—making it the perfect investment for your home.