Welcome To The Playtime Store
Created by a mum, for mums (and dads too!). At The Playtime Store, we believe in bringing together style and function for playtime that’s as beautiful as it is fun. From luxury ball pits to soft play essentials, our carefully curated range is designed to keep your little ones entertained while making life just a little bit easier for you. Loved by families across Australia and New Zealand, we’re here to help you create lasting memories—without sacrificing your home’s style!


25,000+ Happy Parents and Children!
Don't just take our word for it – hear from over 25,000+ happy parents and children that love The Playtime Store.

Our Story
Founded in 2020, The Playtime Store quickly became a leader in luxury ball pits and soft play designs across Australia and New Zealand. As a mum of three, I struggled to find play equipment that was both functional and stylish, so I created a range that engages children at every developmental stage, while making parenting a little easier. Every piece is designed for durability, ease of cleaning, and long-lasting fun—making it the perfect investment for your home.